Why I use Fathom Analytics

by | Jul 23, 2023 | General, Web Design & Divi

This is a follow-up to my previous post “Is it a good idea to use Google Analytics“.

If you would like access to Fathom Analytics, Oakweb design clients are provided with access to Fathom Analytics statistics for their sites as part of the service if you ask for it.

I. Introduction

In our digital age, understanding how your website performs is crucial. This is where website analytics comes into play. In this article, I am going to share my experience using Fathom Analytics and why I made the switch.

Why Website Analytics Are Important

Website analytics provide insights into how visitors interact with your site. They answer key questions like:

  • How many people are visiting your site?
  • What are they doing on your site?
  • How long are they staying?

The answers to these and other questions guide your content and marketing strategies.

The Drawbacks of Traditional Analytics Platforms

While popular, platforms like Google Analytics have been criticized for their invasive data tracking and complex navigation. Despite Google’s efforts for GDPR compliance, concerns remain about data privacy. In the next segment, we will explore how Fathom Analytics addresses these issues and why I ended up choosing it as my go-to analytics tool.

What is Fathom Analytics?

Fathom Analytics is a stunning alternative to Google Analytics, focusing intently on privacy protection. This privacy-focused and cookie-free analytics tool provides essential website metrics, without spying on your visitors. They’ve successfully counted billions of page views, while never compromising anyone’s privacy.

Using fathom Analytics

Overview of Fathom Analytics

Fathom Analytics takes a slightly different approach when it comes to website traffic tracking. Rather than tracking individuals, Fathom aggregates data, offering insightful metrics on page views, sessions, and referral sources. This unique approach makes Fathom an optimal choice for businesses wary about their visitors’ privacy.

Key features and benefits

Fathom Analytics offers some powerful features:

  • Simple and user-friendly: It is easy to understand, making website analysis a breeze.
  • Respects Privacy: It operates without exploiting visitor data and it’s compliance with privacy laws such as GDPR, CCPA and PECR.
  • Fast and lightweight: Fathom’s script loads quickly from worldwide locations, providing accurate, fast, and reliable data.
  • No annoying cookie notices: Fathom doesn’t require cookie notices as it doesn’t collect or store personal data.
  • Historical data storage: They offer unlimited data storage, allowing you to view analytics data from day one to the present, at no extra cost.

With these excellent features, Fathom Analytics is undoubtedly an upstanding analytics tool to consider.

III. Privacy and Data Protection

Protecting user privacy is a crucial part of today’s internet landscape. One analytics tool that stands out in this aspect is Fathom Analytics.

How Fathom Analytics prioritizes user privacy

Unlike some other analysis tools, Fathom Analytics prioritizes user privacy by completely anonymizing its collected data. This feature eliminates the need for irritating privacy banners and prompts. Also, it’s noteworthy that Fathom doesn’t compromise data accuracy or quality – instead, it gives website owners essential insights without infringing on user privacy.

Comparison to other analytics platforms

When compared to alternatives like Google Analytics, Fathom Analytics emerges as a valuable alternative that upholds user privacy. Here are a few crucial points:

  • Fathom doesn’t exploit user data for profit or use data compromisingly.
  • Being GDPR, CCPA, and PECR compliant, data collected via Fathom is handled responsibly and lawfully.
  • Fathom doesn’t require any setup or programming to make it compliant with EU data processing for EU visitors.

With these features, Fathom Analytics is preferred by many businesses that value user privacy without compromising on the analytics’ reliability.

IV. User Experience and Interface

A key reason many people are shifting to Fathom Analytics is its user interface. Simplicity and ease of use are highly valuable in any analytics tool, and Fathom Analytics surely stand out in these aspects.


The simplicity of the Fathom Analytics dashboard

The Fathom Analytics dashboard is minimalist yet powerful, ensuring you see only the relevant data you need without overwhelming you. You get a complete view of site traffic as ad-blockers cannot hinder its tracking, and all questionable traffic is filtered out thanks to the up-to-date spam referral list.

Ease of use and navigation

Navigating through Fathom Analytics is a breeze. The single-page dashboard encompasses modules for unique and total completion, conversions, and campaign data. Adding events to track clicks, conversions, and goals is straightforward. In the case of large data volumes, you can easily search and filter results.

Overall, the impressive user interface and experience, coupled with the privacy focus, make Fathom Analytics worth considering as a Google Analytics alternative.

V. Data Collection and Reporting

As a Google Analytics alternative, Fathom Analytics puts a strong emphasis on privacy. Unlike other analytics platforms, Fathom values the privacy of its users and their website visitors, spotlighting the need for data protection in the digital age.

What data Fathom Analytics collects

Fathom prides itself on its ethical data collection methodologies. It’s designed to collect website data anonymously, meaning:

  • It does not store personally identifiable information
  • It doesn’t use cookies
  • It doesn’t source data from terminal equipment

Its privacy-oriented approach removes the need for annoying cookie banners, ensuring your site stays clean and user-friendly.

Insightful reporting and analysis

Beyond being a privacy champion, Fathom delivers insightful and easily digestible reports. With Fathom, you get:

  • Details about how your ad campaigns are performing
  • Information on what links in your newsletter are being clicked
  • An overview of e-commerce sales performance

And the best part? Fathom stores your data indefinitely. Be it a month-old or a year-old data, Fathom allows you easy access for a comprehensive analysis of website statistics and trends over time.

With these features, Fathom Analytics is not just a Google Analytics alternative, but also a tool that respects user privacy while providing valuable insight into website performance.

VII. Conclusion

Why I personally choose to use Fathom Analytics

I opt for Fathom Analytics for several reasons. It prioritizes visitors’ privacy, does not collect any personally identifiable data, and still provides the significant analytics I need to understand my audience.

  • Privacy-centric: I appreciate that Fathom, a fantastic Google Analytics alternative, does not track my users personally but via aggregation. This is an essential factor as it protects the privacy of my site visitors while still providing valuable data.
  • Simple and Insightful: Its dashboard is user-friendly, and uncomplicated yet still provides insightful data about the most visited pages on my site, where traffic is coming from, and when the site experiences peak traffic.

Consequently, I find Fathom Analytics both ethical and efficient for my use.